

Most small & solo business owners only need to be exposed to the "what" of marketing, then all that they already knew about the "how" of marketing would make a lot more sense. It's hard to take action with your marketing when you don't know where to start. It's not rocket science, but it does take some thought, some time and some effort. Once the foundation for your marketing success is in place, you'll be able to shatter your business goals . . . and have some fun in the process.
Here's What You Can Expect From The Marketing With Ease System™:
You can expect to discover which marketing strategies make sense for you, your business and your customers
You can expect to get unstuck and get moving in a direction that requires less effort and creates more excitement around your marketing
You can expect to let go of limiting beliefs that keep you from experiencing the level of success with your marketing that your deeply desire
You can expect to demystify the marketing planning process and finally get your marketing plan done
You can expect to get more sleep because after all - you'll be "marketing with ease"
Marketing With Ease™ is a CD-based marketing system that will be shipped to you via First Class mail. Inside the Marketing With Ease™ system is an easy to follow program that gives you the flexibility of starting at any module you choose. Although there are 5 modules, with each module having it's own area of marketing focus, you are free to jump around they entire system. We don't box you into anything. All of the modules work together for a comprehensive marketing system. You get the immediate benefit of the system by starting with the focus area (or module) that represents where you are currently having the greatest marketing challenge.
Each Module Within The Marketing With Ease™ System Contains:
- A narrated multimedia slideshow that guides you through each modules' focus area
- A marketing pre-assessment to gauge your current marketing mindset
- A marketing post-assessment to evaluate your progress as you work through each module
- Proprietary worksheets to stretch your marketing aptitude and develop your inner marketer
- Trademarked handouts that reinforce the Marketing With Ease™ method of marketing
Module 1 is all about getting out of the kind of marketing overwhelm that paralyzes you with indecision. Let's face it, from time to time, we all get a little stuck. It's easy to get overwhelmed when the " noise of life" is screaming in your ear. Noise drains your creativity and robs you of the vital inspiration that you need in order to really master your marketing and be truly innovative in your industry.
Here's What You'll Focus On In Module #1:
- Learning and using the cornerstones of the Marketing With Ease™ system (These are the 12 Mantras)
- Identifying ways to move past limiting beliefs that keep you from tapping into your "inner marketer"
- Creating a mindset for marketing success to help shift your thinking from mildly successful to wildly successful
- Learning a handful of marketing "must dos" in order to easily manage your marketing funnel
- Developing a hand-picked team of people who are on fire about helping you achieve more
Module 2 is how you are impacting and broadcasting your brand. With so much confusion around what branding is and what branding does, it's no wonder solo professionals are overwhelmed. The simple truth is this - when you are a service based small or solo business owner, you are the brand - and everything you say and do shapes your brand (whether you are aware of it or not).
Here's What You'll Focus On In Module #2:
- Defining (or refining) your unique branding strategy as a small or solo business owner
- Developing a unique selling proposition that ensures you keep the YOU in the proposition
- Understanding what differentiation really means as a small or solo business owner
- Creating an actionable plan to help you develop a platform as an industry expert
Module 3 is part sizzle, part steak, part what temperature should I use. How can you make a service feel like a tangible offering? Packaging your services as a solo professional is all about the language you use to create awareness, interest and attraction around your core offerings. As a small or solo business owner, what you say about the services you offer and how you describe the benefit and value of your services is what ultimately sells.
Here's What You'll Focus On In Module #3:
- Creating effective and meaningful business introductions that roll off your tongue
- Sharing client wins that can make you look like a hero to everyone
- Using easy, low cost and no cost ways to give your marketing a "nip/tuck" style makeover
- Identifying the types of marketing tools that help service based business owners get better results
Module 4 is the dance between your marketing pipeline and your sales funnel. In the past, sales and marketing had an antagonistic relationship with each other. Thank goodness times have changed. Marketing and sales are complimentary - not mutually exclusive. So if it's time for you to bridge the gap between your marketing strategies and your sales goals, Module 4 can help achieve it.
Here's What You'll Focus On In Module #4:
- Creating a profile of ideal clients who are a joy to work with and gladly pay for your services
- Leveraging marketing strategies ideally designed for service based solo professionals
- Understanding the metrics of effective marketing and how to use the numbers to your selling advantage
- Using a 3-step method to jump start your marketing for the days you'd rather sleep in
- Making prospecting the easiest part of your sales pipeline . . . instead of the hardest
Module 5 is where the rubber meets the road. Marketing planning as a small or solo business owner in a service based industry is uniquely different than the planning required for a traditional product based business. You need a marketing plan that you can implement in a few days - not weeks. The Do It Now Marketing Plan™ is designed to help you create a targeted marketing plan quickly and easily.
Here's What You'll Focus On In Module #5:
- Tapping into the principle of "planning makes it possible"
- Understanding the vital elements of a comprehensive marketing plan
- Creating a targeted, painless, 1 page marketing plan in 1 day (in your pajamas if you want to)